Arsenal FC: launch of "My Arsenal Rewards" a new loyalty programme, from 2021-22

Arsenal FC (Premier League) is set to launch "My Arsenal Rewards", a new loyalty programme for its fans, at the start of the 2021-22 season, announced the London club on 27/10/2020.

"The Arsenal membership programme has been at the heart of rewarding fan activity for many years and My Arsenal Rewards will go a step further, offering them meaningful rewards for their engagement with, and loyalty to, the club. My Arsenal Rewards is set to launch at the start of the 2021-22 season and will be delivered in partnership with Barclays Bank and Fortress GB, the sports loyalty and technology specialists," said Arsenal FC, which will approach its fan groups to set up the details of the programme.

"Fans will earn loyalty points based on specific interactions with the club, which they can then redeem for exclusive rewards or money-can't-buy Arsenal experiences. My Arsenal Rewards will also enable members to earn rewards by spending at several affiliated high street and online brands, including our club partners, which will be announced in the coming months," said the club.

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