Paris Saint-Germain: American Express launches advert campaign focused on inclusion and diversity

American Express, an American financial services company, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched a new advertising campaign that "celebrates diversity and inclusion," announced the group on 29/10/2020.

"Launched on 01/11/2020 and visible until the end of 2020, the campaign marks the return of American Express to television in France, a first since 2006. A 30-second film features 19 iconic Paris Saint-Germain players. It will be broadcast on the major national channels (TF1, France 2, France 3, M6, ...), on DTT (C8, BFM TV, ...) and on sports channels (RMC Sport, Be In Sport, L'Équipe TV, Téléfoot, ...)," explained American Express.

"A digital and social media plan will complement the campaign on general information and sports news sites, on YouTube and on social networks (Facebook, Instagram and Twitter)," added the American company.

"By choosing to give equal value to the club's players, American Express wishes to promote the power of plural and collective intelligence. American Express and Paris Saint-Germain share this common…