Premier League: Manchester United launches an official account on the social network TikTok

Manchester United FC (Premier League) has launched an official account on the video sharing platform TikTok "with a mission to inspire and entertain millions of fans worldwide with exclusive behind-the-scenes content, engaging hashtag challenges and thrilling action moments," announced the club on 30/10/2020.

" With a focus on creativity and innovation, the club's new TikTok channel, @manutd, will pioneer fresh and unique ways of engaging with existing fans, while reaching out to a youth audience globally. @manutd will feature short-form video clips of the first team squad, Under-23s and Women's players, providing a never-before-seen perspective on the club for fans around the world, with tailored content for each country giving fans a unique digital experience," added Manchester United, the third most popular European club on Facebook (73.3 million likes) and Twitter (23.6 million followers), and fourth most popular on Instagram (37.6 million followers).

"This exciting launch will help us connect with a new generation of fans around the world and provide a platform for new forms…