Ligue 1 Uber Eats: Olympique de Marseille and Twitch strengthen partnership with "new content"

Olympique de Marseille (Ligue 1 Uber Eats) and Twitch, a streaming platform specialised in video games, are strengthening their partnership by offering new and original content as part of a distribution agreement, announced the French club on 30/10/2020.

"Twitch and OM are strengthening their collaboration by pushing the scheme further. From the OM exclusive channel 'omofficial', original content, weekly Ladies' and/or OM Academy live games, Ligue 1 and UEFA Champions League press conferences, interactive talks, etc. made for the service and designed to enhance the fans experience in new ways, will be broadcast," explained Olympique de Marseille, who broadcast three home games (women's, U17 and U19) live on Twitch in October 2020.

"The two parties are building on a double audience success this summer, which saw, particularly during the (friendly) match against FC Pinzgau (Austrian third division), a peak of 100,000 simultaneous viewers and 266,000 viewers cumulatively. Twitch is a live video service focused on interaction and contribution from the community of viewers which makes…