LFP: "Football is good for BKT" Indian brand makes first assessment of its sponsorship agreements

News Tank Football - Paris - News #198186 - Published on 03/11/20 at 12:20
©  LFP
BKT, title sponsor of the Coupe de la Ligue then Ligue 2 with the LFP - ©  LFP

"Football is good for BKT. Surveys show that brand awareness has increased significantly," said the Indian group Balkrishna Industries Ltd. (BKT) on 02/11/2020. The (B2B) manufacturer of off-road tyres has made an initial assessment of its investments in French football, after becoming title sponsor of the Coupe de la Ligue (2018-2020), then of...

©  LFP
BKT, title sponsor of the Coupe de la Ligue then Ligue 2 with the LFP - ©  LFP

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