Canal+: new visual identity "reflecting the transformation of its model and its uniqueness"

"To reflect the transformation of its model and its uniqueness, Canal+ is reinventing its visual identity by creating a 'moving logo', which revisits its original signature and typography in a contemporary way," announces the French pay and free TV group on 04/11/2020.

"For the past five years, the Canal+ group has taken a strategic turn by committing to an ambitious transformation: from a Franco-French group to a global group, from a Franco-French content creator to an international creator, predominantly European, from a linear television channel to a key digital player, from a channel editor to an application aggregator," explained the group, which had not changed its logo for 10 years.

"A living and flexible identity designed to be available in all formats" (Canal+)

• "The artistic direction has imagined an artistic and technical performance using light as an immersive medium to give substance to this expression. A spectacular installation of 2000 LEDs creates a magical and fairy universe…