esports: Sportfive supports Riot Games for the launch of its first competition on its game Valorant

Sportfive has extended its collaboration with Riot Games EMEA and is supporting the regional subsidiary of the American publisher on the occasion of the launch of "First Strike", its new official esports competitions project on its video game Valorant (a team shooting game), announced the marketing agency on 04/11/2020.

The "First Strike" tournament which will be held from 03 to 06/12/2020 is the first competition produced by Riot Games on Valorant. The video game publisher will provide prize money of $100,000 (€85,532), including $40,000 (€34,213) for the winning team (see details below).

"With events covering the strongest regions in EMEA and being produced in Berlin (GER), Moscow (RUS) and Istanbul (TUR), Sportfive is excited to offer a unique opportunity for brands to step in at the beginning of one of the most promising esports titles, alongside the agency's existing successful partnership around Riot Games' LEC and European Masters (on the LoL video game)," said the agency.

Sportfive became Riot Games' exclusive marketing agency on 15/01/2019 with a view to establishing…