LFP: Hollywood (chewing gum), partner of Ligue 1 Uber Eats and Ligue 2 BKT (2020-2022)

Hollywood, a French brand of chewing gum which belongs to the American group Mondelēz International, has become a partner of the Ligue de Football Professionnel for the Ligue 1 Uber Eats and Ligue 2 BKT for a two season period (2020-2022), announced the LFP on 05/11/2020. The agreement was negotiated by the marketing agency Sportfive.

Hollywood has the status of official partner, the second level in the sponsorship hierarchy of the two French championships. "By signing this partnership, Hollywood wanted to support football, but also to bring together and unite French fans during this unique period. It will be present at their side and with the LFP throughout the partnership," said the League.

The group Mondelēz International is a very active advertiser in football: via its Cadbury brand, the confectionery group has signed more than ten sponsorship agreements in football since June 2020, notably with eight Premier League clubs. Cadbury was also a partner of the EFL for the 2017-2020 cycle.

Milka, another brand belonging to Mondelēz International, has been a partner of the DFL for the…