Brazil 2014: Adidas launches "largest campaign in its history"; aims for 2bn in revenues
"The campaign 'All In or nothing' is the largest in the history of Adidas," declared Guillaume de Montplanet, brand director of Adidas France, at a launch party on 26/05/2014. "It will reach seven out of 10 French people. Our investment in France has been tripled compared to the 2010 World Cup in South Africa. In this campaign, we have two...