FFF: Okaia (perfume) launches "Eau Bleue" the "signature scent of the French football team"

Okaia, a start-up from Nice (FRA) founded in 2020, is collaborating with the Fédération Française de Football and has launched "Eau Bleue" (Blue Water), "the first fragrance in its collection of ephemeral perfumes designed to refine the world of sport," said the company, which is associated with MyCoach (coaching applications), Groupe Robertet (perfume) and Groupe Creative (technology), on 09/11/2020.

"Eau Bleue, Okaia's first fragrance, conveys the signature scent of the French football team. Eau Bleue bears the mark of responsible commitment. In a constrained economic period, Okaia guarantees 100% French production and distribution. The FFF is resolutely committed to this approach," said the start-up lead by Cédric Messina, who is also the CEO of MyCoach.

"Eau Bleue symbolises a vibrant scent adventure, in the spirit of the collective fervour evoked by the French football team. Eau Bleue is a profound perfume that revolves around universal and unifying values: passion, audacity, performance, exemplary performance, collective effort and heritage. In a word, the pride of being…