LaLiga Santander: Rowe (engine lubricants), partner of Club Atlético de Madrid for 2020-2024

Rowe Mineralölwerk, a German group specialised in engine and industrial lubricants, has become an official partner of Club Atlético de Madrid (LaLiga Santander) for four seasons (2020-2024), announced the club on 11/11/2020.

Rowe has the status of official partner, the second level in Atlético de Madrid's sponsorship hierarchy. The German company will be featured on signage at the Wanda Metropolitano (67,703 capacity) and on the Spanish club's communication media.

This is Rowe's first foray into sponsorship in Spain. The group is already present in the Bundesliga, notably alongside Borussia Dortmund (2017-2025) and FSV Mainz 05 (since 2020-21), but also in the 2.Bundesliga (FC St. Pauli and SV Darmstadt 98).

• "Partnering with Atlético de Madrid Activity: Spanish professional football club Main partners: • Nike (equipment supplier): until 2034-35• Riyadh Air (airline): main shirt sponsor, since 2023-24, naming partner of the "Riyadh Air… , having started negotiations even before the current pandemic, is the result of the fundamental values we share and the international…