esports: Honda, first car brand to present a new model via its Twitch channel (17/11/2020)

Honda will present the prototype of its "Honda Civic 2022" car model via its Twitch channel on Tuesday 17/11/2020, according to the Japanese car manufacturer on 12/11/2020. This will be the first time that a car manufacturer has unveiled a product on the platform. Twitch draws an average of 17.5 million visitors to the platform per day.

The 11^th generation Honda Civic will therefore be presented on the manufacturer's "HondaHead2Head" Twitch channel (1,951 subscribers as of 12/11/2020). Honda is the only car manufacturer to have a Twitch channel dedicated to its brand. This announcement will be accompanied by a live broadcast featuring the American rapper Cordae, as well as a game of Fortnite (video game developed by Epic Games) played by professional players and influencers.

The American branch of the car manufacturer entered into esports as early as 2019 by signing agreements with the American organisation Team Liquid and the publisher Riot Games for the LCS (MVP title sponsor). Honda was also the first brand to appear within the League of Legends game itself via banners during the…