Ligue 1: Sporting goods distributor Go Sport extends with Paris SG until 2016-17

Sporting goods distributor Go Sport has extended with Paris Saint-Germain (Ligue 1, 2014-15) through 2016-17, the club announced on 28/05/2014. Go Sport has supported the club since July 2012.

The brand will create official Paris Saint-Germain spaces in with a selection of Go Sport stores. The first opening is scheduled for September 2014. "These exclusive areas will provide a showcase for Nike and club products," said Paris SG.

The brand will have promotional activities in its stores for fans to win tickets and various prizes.

• Betting operator PMU extended its contract as an official partner of the club on 17/05/2014.

Merchandising: 5-10% of the turnover of Paris Saint-Germain

• "Merchandising is a business issue; it represents 5-10% of Paris SG [Ligue 1] turnover. But it is also a way to convey brand values, and to allow fans to own a piece of Paris Saint-Germain," said Frédéric Longuépée, deputy director general in charge of commercial activities for the club, on 29/04/2014.