Six Nations Rugby: Sarah Beattie appointed as CMO and Craig Maxwell as CCO

Sarah Beattie and Craig Maxwell have been appointed chief marketing officer and chief commercial officer respectively of Six Nations Rugby Ltd, the commercial company responsible for the organisation and management of the 6 Nations Tournament, announced the body on 13/11/2020.

Sarah Beattie, who took up her post on 02/11/2020 and Craig Maxwell, who will join the organisation in 2021, replace Rupert Hunter, who supervised commercial and marketing operations and is due to leave his post at the end of 2020. They will both report to CEO Benjamin Morel.

Sarah Beattie joins Six Nations from the OTT sports platform DAZN (since 2016), where she served as vice-president of marketing and expansion (2018-2020). Sarah has previously held senior marketing and communications positions in the energy (Good Energy), telecommunication (Three) and automotive (Ford) sectors.

Craig Maxwell has been commercial director of the Welsh Rugby Union (WRU) for over a decade. In 2010, he joined the WRU after working for the American equipment manufacturer Under Armour (2009-2010), where he led sports marketing…