Tennis: Rolex (watchmaker) extends as official timekeeper of the ATP Tour from 2021

Rolex, a Swiss watchmaker, has extended its partnership with the ATP from 2021 and will remain the "official timekeeper" of the ATP Tour as part of "a long-term extension," announced the Association of Tennis Professionals on 17/11/2020.

Rolex continues as a "gold partner" (third level) of the ATP Tour and the Nitto ATP Finals, the professional tour's end-of-season tournament that will take place in Turin (ITA) from 2021 (the 2020 edition will be held in London). As part of this extended partnership, Rolex succeeds Tag Heuer (2018-2020) and becomes the official timekeeper of the Next Gen ATP Finals, held at the end of each season in Milan (ITA) since 2017.

Rolex has been a partner of the ATP circuit since 2013. The first partnership between the two organisations dates back to 2005 (for the ATP Finals).

"Rolex has a long-standing relationship with tennis that goes back over 40 years, promoting precision, excellence and innovation, all hallmarks of men’s professional tennis. In addition to the Nitto ATP Finals and the Next Gen ATP Finals, the Swiss watch brand is also proud to be a…