Premier League: Arsenal FC and Chelsea FC players compete to promote Nerf toys

Nerf, a toy brand belonging to the American company Hasbro, is collaborating with Arsenal FC and Chelsea FC (Premier League) to promote its new product the Nerf Ultra One Blaster, a motorised toy gun that shoots foam darts.

As part of the short colloboration negotiated by the sports and entertainment division of the agency MediaCom, Hasbro is deploying the #NERFUltraChallenge marketing campaign. This challenge involves three players from each of the two London clubs taking part in various Nerf challenges.

Videos of the challenge were posted on Hasbro's, Arsenal's and Chelsea's social networks on 10/11/2020. A second round of videos will be posted in December, before the Chelsea FC - Arsenal FC match on 26/12/2020. The two clubs have a combined 161 million fans across their main social networks (Facebook, Twitter and Instagram - 73.2 million for Arsenal and 88.2 million for Chelsea) as of 19/11/2020.

Arsenal and Chelsea players' NERF Ultra Challenge videos

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