AC Milan: partnership with AIM Sport for the installation of geo-localised virtual advertising

AIM Sport, a Swiss company specialised in sports marketing and digital advertising, has become a strategic partner of AC Milan (Serie A TIM) in order to provide commercial partners with geo-localised virtual advertising via "digital overlay technology" on LED signage at the San Siro (78,326 capacity) from 2020-21, announced the club on 19/11/2020.

"The match played on 26/10/2020 against AS Roma (3-3, Matchday 5 of the Serie A TIM), marked the first match featuring digital overlay technology which builds on the industry leading 4K two-tier LED system already in place at the San Siro. This capability opens up new opportunities for AC Milan's brand partners - both for global brands looking to tailor regional messaging to their markets, and in turn for regional brand partners to maximize value by focusing directly on their target audiences," explained the club.

"AC Milan has 450 million fans around the world and with matches broadcast in over 100 territories, continuing to deliver a relevant, engaging matchday experience to this loyal fan base is a focal point for the club," said the…