Franz Beckenbauer named international ambassador of the Bayern Munich brand

Franz Beckenbauer was named international ambassador of the brand Bayern Munich (Bundesliga), the club announced on 28/05/2014. The current honorary chairman of the Supervisory Board will be responsible for developing the image of the club's brand, especially in terms of merchandising, in the United States.

"Franz is an outstandingly appealing figure with an exceptional network [that] we want to use for ourselves going forward," said Jörg Wacker, director of internationalisation and strategy for Bayern Munich, on 28/05/2014.

"Our objective is to increase awareness of the Bayern Munich brand name around the world. Furthermore, we naturally wish to gain a financial benefit from this step," said Karl-Heinz Rummenigge, CEO of Bayern Munich.

Beckenbauer will be in charge of the Audi Summer Tour USA 2014, the summer U.S. tour of Bayern Munich that goes from 30/07 to 07/08/2014. He will develop the club's U.S. network and meet with potential sponsors.

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