Basketball: Domino's Pizza (fast food), official partner of the Euroleague from 2020-21

Domino's Pizza Group, a network of franchised fast food and take-away food shops, has become a partner of the Euroleague for its competitions the Turkish Airlines EuroLeague and the 7Days EuroCup from 2020-21, announced the body on 23/11/2020.

Domino's Pizza Group has the status of official partner, the third level in Euroleague's sponsorship hierarchy. The group succeeds Burger King, whose contract expired at the end of 2019-20. "Now, as Domino's becomes a consistent presence at EuroLeague and EuroCup games, as well as on media platforms in both competitions, these two global brands will combine their decades of experience in order to continue to cheer and delight people," said Euroleague.

"The partnership agreement with Domino's attests to Euroleague Basketball's ability to provide even the biggest partners with enhanced global exposure, while a the same time ensuring local engagement and impact, which is of maximum importance to quick service restaurants franchisees across the continent," explained the body.

• Domino's Pizza was the title partner of Ligue 2 (Domino's Ligue 2…