Bundesliga: 17 clubs have a betting partner in 2020-21 (14 different operators)

17 of the 18 Bundesliga clubs have at least one sports betting operator among their partners in 2020-21 as of 25/11/2020. The only exception is promoted side DSC Arminia Bielefeld.

Of the 14 betting operators represented in the German championship (for a total of 26 contracts), only two appear on club match kits in 2020-21. This is less than in the Premier League or Ligue 1 Uber Eats, in which ten and nine bookmakers respectively appear on club shirts.

Nine Bundesliga clubs have two sports betting partners. Six bookmakers (FB88, Toutou, heji18, KB88 and K8.com) are based in Asia and mainly target the Asian market through their partnerships with German clubs (FSV Mainz 05, SV Werder Bremen, FC Augsburg 1907, Bayer 04 Leverkusen and FC Schalke 04).

Bundesliga 2020-21: Lotto (6 clubs), Betway (3 clubs) and bwin (3 clubs) are the most represented bookmakers

• The independent German "Lotto" lotteries in the various Länder (regions) of the country…