LaLiga Santander: Kelme extends as equipment supplier of Deportivo Alavés for 4 seasons (2021-2025)

Kelme, a Spanish brand belonging to the Chinese group Yuanxiang since 2018, has extended as the official equipment supplier of Deportivo Alavés (LaLiga Santander) for an additional four seasons (2021-2025), announced the club on 25/11/2020.

Kelme had succeeded the Danish brand Hummel (2013-2017) as equipment supplier of the Spanish club for the 2017-2021 period, for an estimated €1.3m per year. The new agreement with Kelme also covers Kirolbet Baskonia (Liga Endesa, basketball), a club with which Deportivo Alavés is united within the Baskonia-Alavès sports group.

"Kelme will continue to contribute its experience and knowledge in sportswear. With it, the various teams of Grupo Baskonia-Alavés will have state-of-the-art garments at the cutting edge of technology and design. The company will equip the first teams of both clubs, all youth categories and associated sections and will also supply all the official merchandise to the Group's stores," said Deportivo Alavés.

In 2020-21, Kelme is the official equipment supplier for only one other club in the European Top 5: SD Huesca (LaLiga…