Mondelēz International (confectionery): a bold sponsorship strategy in 2020 (14 agreements signed)

News Tank Football - Paris - News #200787 - Published on 27/11/20 at 09:29
©  D.R.
Manchester City's changing room in the colours of partner Cadbury (Mondelēz International) - ©  D.R.

Cadbury, a chocolate brand belonging to the American confectionery group Mondelēz International (Oreo, Toblerone, Milka...), became partner of Wolverhampton Wanderers FC (Premier League) for the 2020-21 season on 25/11/2020. The deal was the 14th partnership signed in football by the American group in 2020.

Mondelēz International and its brand...

©  D.R.
Manchester City's changing room in the colours of partner Cadbury (Mondelēz International) - ©  D.R.

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode