Premier League: Hisense (electronics), official partner of Leeds United for 2 seasons (2020-2022)

Hisense, a Chinese electronics group (telephones, televisions, household appliances), has become an official partner of Leeds United FC (Premier League) for two seasons (2020-2022), announced the club on 27/11/2020.

Hisense has the status of official partner, the second level in the Leeds United's sponsorship hierarchy. "The new partnership will see Hisense, whose UK headquarters are in Leeds, support the newly promoted club in an initial partnership which includes LED perimeter advertising, media interview backdrop branding and extensive branding of the prominent East Stand (see below). The deal will also see Hisense award winning televisions installed at both Elland Road (37,890 capacity) and the Thorp Arch training ground," said the club.

"Leeds United will be working pro-actively alongside Hisense UK to spearhead the brand activity, including exclusive fan offers, sponsorship optimisation and innovative brand activations showcasing the latest brand technologies over the next two seasons. Through the partnership Leeds United will extend their own global brand reach via an…