NBA: Louis Vuitton presents a collection via a virtual experience at Madison Square Garden

Louis Vuitton, the French designer and manufacturer of luxury products (luggage, accessories, ready-to-wear clothing), activated its partnership with the National Basketball Association by unveiling its new collection via a virtual experience at Madison Square Garden, the arena where the New York Knicks play (among other sporting events), on 20/11/2020.

To present the different pieces of this collection (already sold out by 30/11/2020), Louis Vuitton offers its customers a virtual sales experience in a digitized Madison Square Garden. Users can thus discover the different articles on a 360-degree interactive site with exclusive access to the collection.

Louis Vuitton became an official partner of the NBA on 22/01/2020. As part of this partnership, the brand of the LVMH group produces the tailor-made transport case for the official title trophy of the American basketball league (the Larry O'Brien trophy).

• Louis Vuitton presented this NBA capsule collection designed by Virgil Abloh, men's artistic director of the luxury brand, on 13/10/2020.
• The luxury brand thus offers around…