Tennis: Lavazza (coffee), partner of the Nitto ATP Finals in Turin (ITA) for the 2021-2025 cycle

Lavazza, an Italian coffee brand based in Turin (ITA), has become a partner of the Nitto ATP Finals for the 2021-2025 cycle, announced the Association of Tennis Professionals on 01/12/2020.

The end-of-season tournament of the ATP World Tour will now take place in Turin for the 2021-2025 period, after 12 editions at the O2 Arena in London (ENG). The first Italian edition of the Nitto ATP Finals will be held at the Pala Alpitour from 14 to 21/11/2021.

Lavazza has the status of "Platinum Partner", the third level in the sponsorship hierarchy of the Nitto ATP Finals, alongside Emirates (airline) and FedEx (logistics). "Lavazza will work alongside the Federazione Italiana Tennis and national and local authorities over the five-year period," said the ATP.

Lavazza is a partner of the four Grand Slam tournaments. The Italian group has also been a partner of the ATP Next Gen since 2019.

"Lavazza's commitment to the world of tennis confirms a consolidated approach aligned with our internationalisation strategy" (M. Lavazza, Lavazza)