Stade Rennais FC: over 4.6 million views and 570,000 reactions for the "Musique Sacrée" campaign

The "Musique Sacrée" (Sacred Music) campaign, launched in August 2020 by Stade Rennais FC (Ligue 1 Uber Eats) to celebrate its unprecedented presence in the group stage of the 2020-21 Champions League, generated more than 4.6 million views and 570,000 reactions across the club's media, according to the club on 30/11/2020.

Entitled "Sacred Music" in reference to the Champions League anthem composed for UEFA by the British composer Tony Britten in 1992, the operation consists of a mix of print and video content. A poster campaign in the streets of the city of Rennes, the performance of the Champions League anthem by the Orchestre Symphonique de Bretagne and the mobilisation of the people of Rennes invited to play the same anthem a few minutes before the kick-off of the first home game versus FC Krasnodar (RFPL, RUS) are some of the main initiatives deployed for the occasion (see below).

Stade Rennais are in Group E of the Champions League alongside Sevilla FC (LaLiga Santander, ESP), Chelsea FC (Premier League, ENG) and FC Krasnodar who they faced in Russia on Wednesday 02/11/2020…