2.Bundesliga: Puma, footwear supplier of St. Pauli who will produce in-house kits from 2021-22

News Tank Football - Paris - News #202136 - Published on
©  D.R.
11teamsports (distributor) and Puma, partners of FC St. Pauli - ©  D.R.

Puma will become the official "on and off the pitch" footwear supplier for all FC St. Pauli (2.Bundesliga) teams for two seasons (2021-2023), announced the club on 08/12/2020.

Starting with the 2021-22 season, FC St. Pauli will produce its own training and match equipment under its new brand name DIIY. The club is coming to the end of its cycle with Under Armour (2016-2021) and did not wish to extend the partnership. In addition, 11teamsports, a German online sports goods distributor, "will be in charge of the finishing touches for the team's licensed clothing" for the 2021-2023 cycle.

"Under the motto, 'If you want something doing, do it yourself', FC St. Pauli has set itself the goal of producing the most sustainable teamsport collection in the world with its own DIIY brand. In doing so, the club is satisfying the express wish of its members to continue pursuing the issue of sustainability. As no external provider was able to meet the criteria in full, the club will assume responsibility for production itself in future," said FC St. Pauli on 15/11/2020.

  • "The club has been
©  D.R.
11teamsports (distributor) and Puma, partners of FC St. Pauli - ©  D.R.

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