Manchester City FC: Rexona (deodorant), partner of the Foundation's disabled sports programme

News Tank Football - Reims - News #202279 - Published on
©  Manchester City FC
Manchester City - Rexona partnership extended - ©  Manchester City FC

Rexona, a deodorant brand belonging to the Dutch group Unilever, has extended its partnership with Manchester City FC (Premier League) from 2020-21, announced the club on 03/12/2020.

As part of the new agreement between the two entities, the duration of which has not been specified, Rexona has become a partner of "One City Disability, City in the Community's (Manchester City's Foundation) Disability Programme," said the club.

"The partnership will see Rexona providing a platform to showcase One City Disability Programme in 2021, as well as sharing engaging behind-the-scenes content to shine a light on the stars of the programme," added the club, which has several disabled sports teams.

Unilever became a global partner of Manchester City FC, the first level in the English club's sponsorship hierarchy, on 10/08/2018. Unilever first activated its partnership through its deodorant brand Sure, and has been promoting Rexona since the start of the 2020-21 season.

  • "As a brand we want to inspire everybody to be able to move more. Manchester City FC are recognised throughout the world and

©  Manchester City FC
Manchester City - Rexona partnership extended - ©  Manchester City FC

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