Brazil 2014: MetraWeather offers weather bulletins for broadcasters for each game

A service named Clipstore was launched on 02/06/2014 by MetraWeather, a New Zealand provider of meteorological services, in partnership with Red Touch Media, a software developer. It will provide short weather bulletins for precise locations to broadcasters of the 2014 World Cup in Brazil (from 12/06 to 13/07/2014).

Broadcasters can download and buy the short videos that are ready to be broadcast in high definition as well as other custom-made weather forecasts for all matches of the World Cup.

"Weather used to be in the news. Now it is the news. Broadcasters recognise that leading their news programming with compelling weather bulletins is a powerful draw-card for viewers and advertisers looking for a highly engaged audience," said MetraWeather's general manager for media, Angus Swainson, on 02/06/2014. "In Brazil in June and July, some matches could be played in high levels of humidity. ClipStore will help broadcasters complement their coverage with match-by-match weather bulletins about stadium conditions. [It] offers a light touch, low-cost weather presentation service for…