Tennis: ATP launches "This is Tennis" marketing campaign

The Association of Tennis Professionals (ATP) is launching a global marketing campaign titled "This is Tennis" to promote "both players and tournaments with more energy" on 09/12/2020.

"The campaign highlights stand-out moments in a way that builds emotional connection and provides unique insights into the sport. The film which launches the campaign is a high octane and edgy edit that reflects the true energy, pace and drama of the ATP Tour - whilst also highlighting its iconic global destinations - and gives glimpses into the personalities of this star-driven sport," explained the ATP.

The new ATP campaign was produced by Matta, a British creative agency specializing in sport, in charge of ATP's visual identity for three years, since an agreement of 24/10/2018.

ATP: video of the "This is Tennis" campaign

• "The campaign launches digitally and will be used to frame the ATP's social media content throughout its duration. Additionally, the campaign will be made available and uniquely tailored to tournaments throughout the season," said the ATP on 09/12/2020.

"This is…