Spain: GreenPark Sports (mobile games), global partner of LaLiga from 2020-21

GreenPark Sports, an American publisher and developer of mobile games, has become a global partner of LaLiga from the 2020-21 season as part of a multi-year agreement, announced the Spanish League and the publisher on 17/12/2020.

GreenPark Sports has the status of global partner, the second level in the sponsorship hierarchy of the Spanish League. The agreement aims to "to engage next-generation soccer fans in GreenPark's virtual metaverse for sports and esports fans."

"Launching in early 2021, GreenPark Sports creates immersive social platforms for the new generation of sports and esports fans. The free-to-play mobile app will offer in-game experiences, allowing fans to battle it out through a variety of challenges and become the undisputed 'Best Fans' of their league. Players can earn rewards virtually as well as exclusive tangible rewards," explained the publisher.

• With a view to the release of the mobile game GreenPark in early 2021, the American publisher is accelerating its sports sponsorship strategy after agreements with the NBA Sector: North American national…