Infront: Andreas Kaeshammer promoted to global head of football, effective from January 2021

Andreas Kaeshammer has been promoted from his role as associate director for professional sports & football - commercial & strategic projects at the Swiss sports marketing company Infront (Wanda Sports Group), and appointed as global head of football effective from January 2021, according to Infront on 16/12/2020.

"Kaeshammer has been part of the Infront Group since February 2016, initially working on new business and project management for the football and summer sports business units. Since then he has worked on several key partnerships including the acquisition of media rights for the English Premier League in sub-Saharan Africa and the Scottish Professional Football League. He also helped drive the Group's recent restructuring," said the Swiss company.

"I am delighted to take on this new role during a period of immense potential for Infront and football as a whole. The sport finds itself in a period of transition with new developments in the market, most notably the integration of innovative digital solutions in sports technology, and it is crucial to merge these with the…