Neymar Jr. (PSG): partnerships with Superdry (underwear) and PokerStars (gambling)

Superdry, an underwear brand, is partnering with Brazilian footballer Neymar da Silva Santos Júnior (Paris Saint-Germain) for three years (2021-2023), announced the British brand on 17/12/2020. The deal was concluded by NR Sports, the company that manages Neymar's image rights.

This global deal "promotes sustainability with a 100% organic underwear and nightwear collection. Superdry is committed to becoming a 100% organic cotton brand by 2030 and is already supporting 400 farmers in India, transition to organic farming, as part of the 'Grow Future Thinking' initiative. The agreement with Neymar Jr. is a new step in the relaunch of the Superdry brand," explained the group.

PokerStars, a brand of the Quebec (CAN) operator of online games and sports betting The Stars Group, has also become a partner of the Brazilian international again on 16/12/2020. The gambling operator was in partnership with Neymar Jr. between 2015 and 2017 (€2m/year).

"A new film from the brand (see below), where Neymar Jr. announces that he is 'IN' and invites all the players of his inner circle to join him…