Bundesliga: Beats (audio accessories) extends as an official partner of FC Bayern Munich for 2020-21

Beats by Dr. Dre, an American audio brand of headphones and speakers, owned by Apple, has extended its partnership with FC Bayern Munich (Bundesliga) for 2020-21, announced the club on 21/12/2020.

Beats will continue to benefit from the status of official partner, the fourth level in the Bavarian club's sponsorship hierarchy. The brand acquired by Apple in 2014 (for $3bn/€2.2bn) has been a partner of FC Bayern Munich since 21/01/2016. Since then, Beats by Dre has offered several models of co-branded headphones in the club's colours.

Two other brands of the American electronics group Apple were also partners of the German club: Apple Music, a paid music streaming service, and Apple Pay, online payment solutions, sponsors of FC Bayern Munich since 30/01/2017 and 11/12/2018 respectively. These partnerships are no longer active in 2020-21.