NHL: Devils, Capitals, Predators and Panthers, first franchises to display a sponsor on helmets

News Tank Football - Paris - Initiative #203752 - Published on 24/12/20 at 13:45
©  NHL
Prudential Financial is the first helmet sponsor in NHL history - ©  NHL

Prudential Financial, an American company specializing in financial products and services, and the New Jersey Devils franchise signed the first helmet sponsorship deal in NHL history, to be in effect throughout the 2020-21 season, the ice hockey league announced on 22/12/2020. Prudential has also held the naming rights to the New Jersey Devils...

©  NHL
Prudential Financial is the first helmet sponsor in NHL history - ©  NHL

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