Bundesliga: FC Bayern Munich named "most influential sports club 2020" on Douyin (TikTok)

FC Bayern Munich (Bundesliga) has been named "the most influential sports club 2020" on Douyin (known as TikTok outside China) at an event co-organised by the Chinese social network and Ecotime, a Chinese media company specialised in the sports industry, in Beijing on 23/12/2020.

"FC Bayern launched its official Douyin account in July 2018 and now has almost 1,200,000 followers. FC Bayern’s Douyin account has gained nearly 400,000 new followers since June 2020, which ranked No.1 among all football clubs. Video views on the FC Bayern Douyin account have already passed 400 million," said the 2019-20 German and European champions, the first football club to have signed a collaboration agreement with Douyin, which became the club's regional partner in China on 14/05/2020.

"In spite of Covi-19, FC Bayern has achieved great success on Douyin, offering fans a deeper insight into the club with localised and creative content, thus forming an even stronger bond with its Chinese fans - not only during the Audi Digital Summer Tour (from 25/07 to 02/08/2020), but also in its daily work. FC…