Juventus FC: Fiat, via Jeep, extends as shirt sponsor until 2023-24 (€45m per season)

News Tank Football - Paris - News #203935 - Published on 30/12/20 at 18:00
©  Juventus
Juventus team with their 2020-21 third jersey - ©  Juventus

FCA Italy, the Italian subsidiary of the Italian-American manufacturer Fiat Chrysler Automobiles, and holder of the Jeep brand, has extended as the main shirt sponsor of Juventus FC (Serie A TIM), for three seasons (2021-22 to 2023-24) with a future annual allocation of "€45m per season and with variable elements depending on sporting results," announced the club on 29/12/2020.

Jeep has been the shirt sponsor of Juventus since the 2012-13 season. The new allocation that will come into force for the 2021-22 season is up 7% compared to the current one (€42m per year over the 2019-2021 period). Juventus and FCA Italy had reassessed the sponsorship endowment from €17m to €42m, without modifying the duration of the contract, on 24/10/2019.

With this future increase, Juventus strengthens its position as the club receiving the highest amount for main shirt sponsorship in Serie A TIM, ahead of US Sassuolo Calcio (€18m/year from Mapei).

Juventus and Fiat Chrysler Automobiles both controlled by the Agnelli family company EXOR N.V.

• "Juventus and FCA are related parties as they are…

©  Juventus
Juventus team with their 2020-21 third jersey - ©  Juventus

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