AC Milan: Skrill activates partnership with the "Skrill Official Challenge" on TikTok

Skrill, a British company specialised in online payment solutions, has activated its partnership with AC Milan (Serie A TIM) by launching the "Skrill Official Challenge", a challenge on the video sharing platform TikTok, which offers club fans the opportunity to show off their skills by uploading videos with the hashtag #TapAndMove, on 31/12/2020.

"AC Milan first team footballers and AC Milan legends will be involved to boost the campaign and show their support for the collaboration between Skrill and AC Milan. In addition, a week-long competition will be launched at midnight on 06/01/2021 (dubbed SkrillDay) together with AC Milan store discounts offered by Skrill. Every hour, all participants in the TikTok Challenge will have the chance to win exclusive prizes such as AC Milan official jerseys, FIFA 21, Skrill GiftBox and store vouchers," said the Milan club.

"We're excited to deliver such an innovative and engaging campaign and take our marketing activations to the next level, further connecting Skrill to the Rossoneri colours. Through this partnership we are able to maximise the…