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e-Think Sport: programme for the 4 mornings of discussions, from Tuesday 26 to Friday 29/01/2021

News Tank Football - Paris - News #204223 - Published on 06/01/21 at 11:19
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©  D.R.
©  D.R.

e-Think Sport 2021, the fifth edition of the annual sports conference event usually held as a one day face-to-face endeavor in Paris (FRA) by News Tank, has been scheduled this year in a virtual format via a video-conference over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021.

Each of these half-days of video discussions will be devoted to a particular area:
● Clubs, Tuesday 26/01;
● Leagues and Federations, on Wednesday January 27;
● TV and Media, Thursday 28/01;
● Marketing, Friday 29/01.

The programme for this week, which promises to be rich in debates and discussions, will be in the presence of inspiring European football and sport executives who will help us understand the sport of tomorrow in order to launch the year 2021, one which must be a year of post-pandemic rebound.

Major French football clubs (Olympique Lyonnais Activity: French professional club (men's and women's teams) Premium Partners: • adidas (equipment supplier) 2010-2025 • Fly Emirates (airline company): main shirt sponsor for Ligue 1 Uber Eats… , Olympique de Marseille Activity: French professional football club Primary partners: • Puma (kit supplier): from 2018-19, until 2022-23, estimated €14m-15m per season • Uber Eats (food delivery): main shirt… , FC Nantes Activity: French professional football club Main partners: • Synergie (human resources): main shirt sponsor, 2013-2023 • Macron (equipment supplier): 2020-2025 Official partners: … , Stade de Reims Activity: French professional football club Major Partners: • Umbro (equipment supplier): 2019-2024 • Reims Métropole (local community) • Ville de Reims (local community) • Hexaom (real… ), international clubs (FC Bayern Munich Activity: German professional football club Major partners and/or shareholders: • Deutsche Telekom (telecommunications): shirt sponsor, until 2022-23 • adidas (equipment manufacturer): €60m per… , Manchester United FC Activity: English professionnel football club (Premier League) Principal Partners: • Chevrolet (American automobile group, division of General Motors): shirt sponsor (since June 2014, until… , AS Roma Activity: Italian professional football club Main partners:• New Balance (equipment manufacturer): from 2021-22, estimated at between €3-4m per season• Digitalbits (blockchain) : main shirt… ), leagues (LFP, LNR) and federations (FFF Fédération Française de Football (French Football Federation) , FFT, LNV), agencies (Dragon Rouge, Leroy Tremblot , SportFive Sector: media and marketing rights agency - Activites: consulting, sale of hospitality products, activations, sale of marketing and media rights, strategic and creative marketing, production and… ) and sponsors (AG2R, Citroën , Orange Sector: telecom Founded: 1988 (as France Telecom) Headquarters: Arcueil (France) Presence: 28 countries CEO: Stéphane Richard Shareholders: French State (13.4%) Bpifrance… ), media rights experts and innovative companies (, Sector: token voting platform (mobile application) using blockchain technology Shareholding: Chiliz, cryptocurrency platform dedicated to sport and entertainment, owned by Mediarex Group Founded… , Sportall , and more): will all come together to share their thoughts on a world of sport that is evolving like never before.

Find the full e-Think Sport 2021 programme below.

Tuesday 26/01/2021 - Morning 1 "CLUBS"

At the heart of the football business model, clubs are now developing beyond their basic activity via new sporting sections, new digital avenues, but also through an increasingly marked social and environmental commitment (all times Central European Time Central European Time ).

  • "Think Big" session from 09:00 to 10:10 CET
    • Introduction by Ambassador of e-Think Sport 2021 Jean-Michel Aulas (Olympique Lyonnais)
    • Discussion: The strategy of major multi-sport clubs (in English)
      • Andreas Jung, FC Bayern Munich
      • Haritz Kerejeta, Baskonia Alavés Group
    • For more info and to register to attend, click here 
  • "Think Sharp" session from 10:15 to 10:55
  • "Think New" session from 11:25 to 12:25
    • The reaction of clubs during national lockdowns to accelerate digital transformation (in French)
      • Martin Jaglin, Petit Gazon (moderator)
      • Baptiste Huriez, FC Nantes
      • Emmanuelle Roger,
      • Alexandre Dreyfus,
    • For more info and to register to attend, click here 

Wednesday 27/01/2021 - Morning 2 "LEAGUES and FEDERATIONS"

Leagues and Federations must face the Covid-19 crisis. What are the ways to reinvent oneself and adapt to new modes of consumption, new competitions, new practices, new experiences and innovative digital services?

  • "Think Big 1" session from 09:30 to 09:55 CET
  • "Think Big 2" session from 10:00 to 10:25
  • "Think Sharp" session from 10:30 to 11:25
    • Does the future of sport depend on new and adapted competition formats? (in French)
      • Pascal Boniface, IRIS (moderator)
      • Arnaud Simon, IN&Out Stories
      • Thomas Otton, Ligue National de Rugby
      • Antoine Aubour, UTMB Virtuel
      • Patrice Martin, French Olympic Committee / French Skiing Federation
    • For more info and to register to attend, click here 
  • "Think New" session from 11:30 to 12:30
    • Amateur sport: digital for physical and not virtual sport (in French)
      • Eric Tanguy, French Olympic Committee
      • Nathalie Ricard Deffontaine, French Tennis Federation (Roland-Garros)
      • Philippe Boidé, French Athletics Federation
    • For more info and to register to attend, click here 

Thursday 28/01/2021 - Morning 3 "TV and MEDIA"

A crisis of existing business models, new entertainment offerings, a "lost" generation of young spectators, new platforms and new actors, how will the sports media landscape of tomorrow take shape?

  • "Think Big" session from 9:30 to 10:25 CET
  • "Think Sharp 1" session from 10:30 to 10:55
  • "Think Sharp 2" session from 11:00 to 11:55
  • "Think New" session from 12:00 to 12:45
    • OTT: how to get into this game in the face of the proliferation of sports platforms? (in French)
      • Nathalie Ricard Deffontaine, French Tennis Federation (Roland-Garros)
      • Gurvan  Kervadev, Ligue National de Volley
      • Thierry Boudard, Sportall
    • For more info and to register to attend, click here 

Friday 29/01/2021 - Morning 4 "MARKETING"

How sports marketing is being reshaped. Offers, targets, activations, image, co-branding, innovative partnerships, etc. All this in a challenging health context and an increased demand for social and environmental responsibility.

  • "Think Big" session from 09:30 to 10:25 CET
  • "Think Sharp" session from 10:30 to 11:25
    • Brands and new visual or sound identities
      • Benjamin Parrot, Stade de Reims
      • Dominique Jubert, Leroy Tremblot agency
      • Maxime Comby, ID2SON
      • Sylvain Chapuis, Ligue de Football Professionnel
      • Mathieu Sakkas, Dragon Rouge agency
    • For more info and to register to attend, click here 
  • "Think New 1" session from 11:30 to 11:55 (in French)
  • "Think New 2" session from 12:00 to 12:25
  • Closing statements from 12:25 to 12:45

e-Think Sport! - ©  D.R.