Budweiser: beers sent to goalkeepers for each Lionel Messi goal conceded (644 in total)

Budweiser, the American beer brand of the Belgian brewer AB InBev, has activated its partnership with Lionel Messi and is celebrating the record of 644 goals scored by the Argentinian by offering the 160 goalkeepers concerned as many beers as the number of goals they conceded against the FC Barcelona (LaLiga Santander) number 10, announced Budweiser on 23/12/2020.

The marketing operation is celebrating a record number of goals scored by a single player within the same club. In FC Barcelona's victory over Real Valladolid CF (LaLiga Santander, 3-0) on 22/12/2020, Lionel Messi scored a penalty (65^th minute) and overtook former Brazilian international Pele, who scored 643 goals with Santos FC (Brazilian first division) between 1957 and 1974.

The marketing campaign has been a great success as many goalkeepers played the game by posing with their beer(s) representing goals conceded on social networks. For example, Gianluigi Buffon (ITA, Juventus FC) posted a picture of himself with four beers on Twitter. Each bottle is also unique, as each Budweiser beer displays the number of Lionel…