Premier League: Cinch (car sales) becomes first ever sleeve sponsor of Tottenham Hotspur FC

Cinch, the British online car sales platform of the Constellation Automotive Group, will become a partner and sleeve sponsor of Tottenham Hotspur FC (Premier League) from the 2020-21 season as part of a multi-year agreement, the club announced on 01/08/2021. This partnership also concerns the Tottenham women's team (Barclays FA Women's Super League).

Cinch, which launched in 2019, has the status of a major partner, the first level in the English club's sponsorship hierarchy, alongside Nike (£30m/€33.8m per season) and AIA (£40m/€44.75m per season). "The partnership with Tottenham Hotspur will increase Cinch's growth even further," said the club.

This is Tottenham Hotspur's first sleeve sponsor since English clubs were authorised to market this sponsorship space (in 2017-18). Prior to this agreement, club president Daniel Levy had previously said that "any sleeve sponsorship may compromise the value of the stadium naming rights deal, so the naming rights would come first" at the Tottenham Hotspur Supporters' Trust meeting on 16/10/2018. Since its inauguration on 03/04/2019, Tottenham…