FC Barcelona: 1.6 billion interactions on social media in 2020, a record for a club

With 1.603 billion interactions on the main social networks (Instagram, Facebook, Twitter and Tiktok), FC Barcelona (LaLiga Santander) is the club that generated the most engagement in 2020, according to the club on 08/01/2021.

Barça dominates this ranking, based on data provided by Blinkfire Analytics, a company specialised in measuring social...