Asics: physical and mental health at the heart of a new communication campaign

"As the world faces the risk of a mental health pandemic, Asics today announces its renewed commitment to use the power of sport to uplift the world. Through research and innovation, and by supporting projects that get people moving for positive physical and mental wellbeing, Asics is committed to moving body and mind," announced the Japanese equipment manufacturer through its Frontrunner platform, 13/01/2021.

In 2021, the brand will conduct a research project on the influence of physical activity on mental health. "Asics, an acronym of the Latin phrase Anima Sana In Corpore Sano or a 'Sound Mind in a Sound Body', has always believed in the positive impact of sport on the mind. Today, Asics' founding philosophy is perhaps more relevant than ever before. Which is why the company is returning to its roots and putting 'Sound Mind, Sound Body' at the core of its business," added the Japanese equipment manufacturer.

Asics is also activating its partnership with the mental health  Mind as part of the #SunriseMind operation. "

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