Media: "Watching live sports has become an exception, not the rule" (Arnaud Simon)

"Watching live sports has become an exception, not the rule. Fans will from now on only watch live sport in front of a screen when they can expect a peak moment in the season," said Arnaud Simon, CEO and founder of In & Out Stories, a consultancy firm for national and international sports organisations, in an article published on LinkedIn on 11/01/2021.

"Don't be surprised if, like Mediapro in France for Ligue 1 football, you get super disappointed not to reach millions of subscribers paying €25 a month! It's for sure a complete misunderstanding of how people consume today and what they want," continued the former managing director of Eurosport France, who will take part in the round table (in French) "Ligue 1 TV rights: What lessons can be learned from the Mediapro fiasco?" during eThink Sport 2021 on 28/01/2021.

"With the exception of the major US sports, for all the other global sport organizations including European ones, the live experience didn't evolve fast enough to keep on engaging and rejuvenate the fan base. By live experience I mean format and rules. Sport rules and…