e-Think Sport/Marketing morning: Stade de Reims and Leroy Tremblot to take part on 29/01/2021

"In the wake of the delivery of its ultra-modern living centre (inaugurated on 29/08/2017), Stade de Reims (Ligue 1 Uber Eats) called on Leroy Tremblot (Lafourmi's brand design subsidiary) to carry out an in-depth reworking of its visual identity and, through it, its brand strategy so that it can be the basis for its development over the coming seasons," said Benjamin Parrot, communication and marketing director at Stade de Reims, to News Tank Football on 13/01/2021.

Benjamin Parrot and Dominique Jubert, CEO of Leroy Tremblot, will speak on Friday 29/01/2021 during the final morning of e-Think Sport 2021 that is devoted to marketing in a discussion entitled "Brands and new visual or sound identities". They will discuss their collaboration for the creation of a new logo and new visual identity for Stade de Reims, which was unveiled on 18/06/2020.

"The collaboration between the Stade de Reims and Leroy Tremblot was based on three projects, and was nurtured by exchanges over more than two years:
• Defining the club's new branding platform carried by the "Maison de Football" signature. A…