Serie A TIM: LD Sports (platform, CHN), regional partner of Inter Milan in Asia from 2020-21

LD Sports, Chinese sports content, marketing and entertainment platform, becomes FC Internazionale Milano (Serie A TIM) 'sports infotainment partner' for the Asian market from 2020-21, club announces on 01/15/2021 .

LD Sports has the status of regional partner, the fifth level in the Italian club's sponsorship hierarchy. The company will notably benefit from stadium visibility in Asia thanks to virtual advertising superimposed on signage during home games at the San Siro (81,000 capacity), via the use of Digital Overlay technology, which targets TV audiences around the world by region, in order to enable the messages displayed on the signage to be adapted to the broadcasters' audience.

"It is an exciting and new development for LD Sports, which will help us make a significant impact with our kick-start activities at the beginning of 2021 and also provide us with a platform from which to grow and engage our fanbase across the world, especially the China market," said Kevin Tan, sports director of business development at LD Sports.

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