Premier League: Liverpool - Manchester United posts a record 4.5 million viewers on Sky Sports

News Tank Football - Paris - News #205684 - Published on
Liverpool FC - Manchester United FC (0-0), 17/01/2021 -

Liverpool FC - Manchester United FC (0-0), on Matchday 19 of the 2020-21 Premier League season and played behind closed doors at Anfield (Liverpool, ENG), drew an average of 4.5 million viewers, with a peak audience of 4.8 million viewers during the last five minutes of the match, on the pay-TV channel Sky Sports on Sunday 17/01/2021 (kick-off at 16:30 local time, 17:30 CET).

This figure represented a total audience share of 25% and a subscriber audience share of 41% for Sky. This is the best audience share for Sky Sports, and the second best audience share for any pay-TV channel in the Sky group, all programmes combined (behind the final episode of the Game of Thrones series).

Sky Sports' previous audience record was set during a Premier League match between Manchester City FC and Manchester United FC (1-0), which posted 4.05 million viewers on 30/04/2012.

  • The Liverpool FC Activity: English professional football club Main Partner: • Standard Chartered (bank): main shirt sponsor since 2010-11, until 2026-27, £30m a year until 2018-19, estimated £40m per season for…
Liverpool FC - Manchester United FC (0-0), 17/01/2021 -

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode