LFP TV rights: "Barring an unlikely surprise, the results of the tender will be poor" (P. Maes)

"Having worked with Canal+, I know that the satisfaction rate is an obsession because it determines the crucial ability to retain subscribers. Maxime Saada said that Canal+ has a record satisfaction rate. If this is the case, the League (LFP) has reason to be concerned. On the other hand, when you are a rightsholder, you have to choose the timing of a call for tenders according to the intensity of the competition. It is now at its lowest. Barring an unlikely surprise, the results of the tender will be poor, the rights will not be awarded, and we will move to new negotiations by mutual agreement," said Pierre Maes, consultant and author of the book "Le business des droits TV du football" (The Business of Football TV Rights), to News Tank Football on 20/01/2021.

Pierre Maes will speak on the subject of TV rights at a time when the French LFP has just launched a new call for tenders (see below), alongside Arnaud Simon, CEO and founder of In&Out Stories, a consultancy firm for international sports organisations, and Grégory Bolle, chief revenue officer at Nicecactus (a start-up…