Paris Saint-Germain: miniature players feature in Hisense's (electronics) "Live Bold" campaign

Hisense, a Chinese electronics group (telephones, televisions, household appliances), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) with the launch of the "Live Bold" campaign deployed both online and in stores, announced the group announced on 21/01/2021.

"'Live Bold' celebrates Hisense's uncompromising quality and a focus on the details that are built into every one of the brand's innovative products, the campaign sees some of the club's top players demonstrating product features that 'make the difference' to customers' everyday lives," said Hisense, which featured Parisian players Neymar Jr (BRA), Keylor Navas (CRC), Ángel Di María (ARG), Ander Herrera (ESP) and Presnel Kimpembe (FRA) in the campaign's social media video.

"The players had fun filming this content and becoming miniature versions of themselves for the day. It's great to see our partners Hisense use our players in an innovative way for them to showcase their products and brand features. We look forward to seeing the campaign rolled out by Hisense globally," said Marc Armstrong, chief…