Serie A TIM: Ariston (heating), regional partner of Juventus in China from 2020-21

Ariston, a brand of heating and hot water production equipment belonging to the Italian group Ariston Thermo, has become a regional partner of Juventus FC (Serie A TIM) for the Chinese market from 2020-21, announced the club on 22/01/2021.

The brand created in 1960 in Fabriano (ITA) has the status of regional partner, the fifth level in the Juventus sponsorship hierarchy. "Ariston and Juventus join forces focused on the challenge of the Chinese market, in what is set to be a great synergy between the two brands, that are both built on the same ideals of: success, determination, challenges and teamwork," explained the club.

In the 1980s, Ariston was Juventus' main shirt sponsor. At that time, the Italian brand specialised in household appliances, with this product section now marketed by Indesit Company (ITA).

e-Think Sport 2021: Andrea Agnelli (Juventus FC), Guest of Honour, Wednesday 27/01/2021 (09:30 CET)